Managed Service Providers (MSPs) typically relied on traditional methods of selling: cold calls, door-todoor outreach and the creation of sales teams. This approach is now beginning to fail in today’s digital world. This method is not only risky, but also outdated due to its high price, slow ramp-up time, and short tenure of sales reps. MSPs continue to spend a lot of money on outbound marketing tactics which produce little return.
In reality, relying on sales alone to create demand is the same as putting a wagon before the horse. Even the most effective salespersons will struggle without a steady flow of prospects. MSPs who wish to stay ahead of the curve are embracing pay-per-click marketing to get leads from people already interested in what they have to offer.
What is it that makes PPC for MSPs So Effective?
PPC for MSPs offers an immediate connection to customers interested in services such as managed IT support, cybersecurity, as well as helpdesk outsourcing. PPC captures the market in real-time in contrast to cold outreach, which can interrupt people who are not ready.
With the correct campaign set up, MSPs can appear at the top of search engine results, in targeted LinkedIn feeds, or even on YouTube videos that are viewed by decision-makers in mid and small-sized companies. This kind of advertising not only drives visibility, but also attracts market-based prospects who are more likely to make a purchase.
The ROI is also much more easily tracked as compared to traditional sales methods. You can track your cost per lead, determine the effectiveness of your ads and which phrases perform better than others.
What causes most campaigns to fail is that they lack the necessary know-how
Running a successful PPC campaign isn’t as easy as boosting the post on Facebook post or choosing the right Google keywords. MSPs have a targeted segment of the population and to reach them efficiently, they require industry-specific expertise. This is where a PPC firm that is specialized in MSPs can make a huge difference.
A qualified MSP advertising agency knows how to:
Speak directly with your boss about issues like unreliable service Security threats, downtime, and unreliable service.
Create advertising campaigns that are compatible with MSP packages and other services.
Create landing pages that convert the visitors’ curiosity into actual inquiries.
Without this level of detail, PPC campaigns can quickly turn into expensive trials. If properly managed, they can be powerful engine of growth.
It’s best to concentrate on marketing first and sales in the second.
Traditional wisdom of investing in marketing before hiring a team of salespeople is changing. More MSPs are recognizing the need to generate demand first. When marketing is working, sales teams spend less time looking for customers and spend more time closing.
PPC plays a crucial function to play in this respect. It allows founders and their teams to focus more on providing value than on chasing cold leads. When there is consistent inbound activities, you should increase the size of your sales team, not earlier.
MSPs are able to expand their operations more effectively and also save time with this model. The greatest benefit is that it gets to consumers wherever they are online.
Final Thoughts
If your MSP has been using outdated sales-driven strategies, it’s time to look at the situation and reconsider. There’s a more effective, durable way to go and it begins with reaching those that are already looking for solutions that you can provide.
Pay-per Click advertising isn’t just only about getting clicks, it’s also about gaining customers. With the help of a reliable MSP PPC agency, or MSP advertising agency, you can build a reliable flow of high-quality leads and break free from the uncertainty that comes with cold contact. Marketing is no longer an optional. It’s now an essential part of the business.